“They feature their lifestyle, their friends, their artwork, or images that have attracted their attention—in short, their eye, their vision on the world,” says Delpon, naming Claire Margueritte (@clairelagalere), Jan Scott Melka (@Janmelk), and Alice Pfeiffer (@alicepfeiffer) as a few cool girls to watch. All of them have fun, eclectic profiles that convey a good eye, a blasé attitude, and a penchant for interesting photography with witty captions, to boot. None of them have more than 6,000 followers, possibly because they aren’t really trying. “Being popular on Instagram is like being rich in Monopoly, isn’t it?” Delpon adds.